XO Tile are Ireland’s go-to advisor and supplier to those who want to make great spaces even better with the perfect tiled finish. We were engaged to create a flexible identity that would communicate the decades long experience and expertise that XO tile offer their customers through all touch-points.
A GAME PLAYED ON A GRID
We created a modular identity that could flex and adapt depending on the output, infinite possible combinations mirroring the breadth of choice offered by XO Tile. The identity needed to have as much impact in the digital space as the physical, and this approach allows for a lot of movement and play in digital applications, while keeping print application fresh by changing up key elements.