This project came about to say thank you to the clients and creative partners who have worked with Slater over the years. We wanted to send something out that could be enjoyed throughout the year, and so ‘A Year of Beer’ was born. The range was inspired by the seasons, a lager for Spring, an IPA for Summer, a red ale for Autumn, and a black IPA for Winter, creating a gradient of colour through the year.
The typography was inspired by the style of a farmers’ almanac, combined with elements of vintage beer label design. A bright colour palette was chosen and a spot metallic ink was used to highlight key elements. Each label features an almanac for that season.