The Marlin Hotel

Striking the perfect balance between rest and recreation.

Marlin Hotel tucked away on Bow Lane, positions itself as the perfect base for a stay in Dublin; for work or leisure. The hotel is designed to strike the balance between providing quiet and comfort for a restful stay and the opportunity to work or socialise within the hotel should guests wish to.

EVERY DETAIL CONSIDERED

We created a contemporary, typography led identity, with touch-points including a suite of printed collateral, environmental signage and wayfinding.

HOME FROM HOME

The identity centres around the idea that Marlin is like a home from home, close enough to everything, yet tucked away out of the hustle and bustle of the city. We wanted to create an experience that follows through to the smallest detail, from big impactful environmental graphics in the lobby, to the room card with a map printed on the back should a guest lose their bearings.

Don't just stay, live.

Architects O’Donnell O’Neill were engaged to create a vibrant multi-use ground floor concept, including a bar, garden terrace, co-working space, and a meeting room. The lobby also features a coffee kiosk in the form of a converted horsebox - a nod to the owners’ love of horse racing.

Creating differentiation between the spaces

For the environmental signage, we created a mix of lit and hand-painted signs with messaging to suit each space. Our signage needed to layer seamlessly over the interior design to create an environment that guests and the public will engage with, experience and enjoy.

Creating differentiation between the spaces

For the environmental signage, we created a mix of lit and hand-painted signs with messaging to suit each space. Our signage needed to layer seamlessly over the interior design to create an environment that guests and the public will engage with, experience and enjoy.

What we did

  • Brand Identity
  • Hotel Signage
  • Tone of Voice
  • Storytelling
  • Printed Collateral
  • Environmental Graphics
  • Wayfinding Signage

Awards

100 Archive
2019 Selection

Collaborators

Interior Architects
O’Donnell O’Neill

Printing
Plus Print

Sign Painter
Andrew Greaves

Photography
Aisling McCoy

Signage Manufacture
Ascot Signs

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