The Wilder is a 42 room townhouse in a refurbished late-Victorian listed redbrick building on Dublin’s Adelaide Road. This beautiful historic building was dripping with character and had many interesting past incarnations. In the time since its construction in 1878, the building has served as a home for unmarried females – or as described on the deeds – a home for bewildered women, a home for retired governesses, and a nursing home for elderly nuns.
NAMING AND CONCEPT
The vision for The Wilder was to create something different, an experience for those tired of corporate style hotel chains. The Wilder would offer an experience that is ‘Anything but Ordinary’.
With Dublin being the birthplace of renowned Irish poet and playwright Oscar Wilde, the owner liked the idea of referencing Wilde’s understated flamboyance, and unserious sophistication in the hotel brand and interior. We teamed up with copywriters Reed Words, and the name ‘The Wilder’ was created.