The Alex

City centre hideaway.

With a move from a branded chain of hotels to individually branded destination hotels, the O’Callaghan Hotel group asked us to rebrand one of their locations. The Alexander Hotel is centrally located close to Merrion Square in Dublin 2 and was to be relaunched as a more contemporary hotel to appeal to the discerning European business and leisure visitor.

Rest, relax, roam

We worked closely with interior architects 21 Spaces to reimagine the hotel. We created a new identity for the hotel which was to go by the shortened moniker of ‘The Alex’. A simple, contemporary wordmark was paired with a fresh pastel colour palette which worked with the newly refitted interior.

Enhancing the Experience

Alongside a number of key print applications we also rolled the new identity out to a comprehensive and impactful signage programme throughout the hotel, inside and out.

What we did

  • Brand Identity
  • Hotel Signage
  • Printed Collateral


100 Archive

2017 Selection


Interior Architects
21 Spaces

Aisling McCoy

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