Sons of Butchers

4th Generation butchers with a passion for plant-based meat alternatives.

Irish butcher brothers with a family heritage spanning four generations, a keen eye on the future of the planet and changing attitudes to diet, wanted to create a new range of plant-based meat alternatives utilising their butchery expertise that would appeal to those who enjoy the flavours and textures of meat but want to indulge in it a little bit less often. Sons of Butchers was born!

The Approach

From herds to herbs

Firstly creating a name with a little nod and a wink, we developed an identity, packaging suite and a digital presence for Sons of Butchers that showcase their journey from herds to herbs, their love of the land, and their expertise as foodie masterminds.

Irishness and our natural landscape is something very much at the core of the brand, with our stellar reputation for good food and especially high-quality meat, we dialled up Irish cues in the illustrative elements.

What we did

  • Brand Identity
  • Website
  • Storytelling
  • Packaging Design
  • Product Naming
  • Art Direction
  • Brand Naming
  • Illustration


Food Photography
Trevor Hart Studio

Web Development
Thought Collective

Pack Photography

Simply Social

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