Irish butcher brothers with a family heritage spanning four generations, a keen eye on the future of the planet and changing attitudes to diet, wanted to create a new range of plant-based meat alternatives utilising their butchery expertise that would appeal to those who enjoy the flavours and textures of meat but want to indulge in it a little bit less often. Sons of Butchers was born!
The Approach
From herds to herbs
Firstly creating a name with a little nod and a wink, we developed an identity, packaging suite and a digital presence for Sons of Butchers that showcase their journey from herds to herbs, their love of the land, and their expertise as foodie masterminds.
Irishness and our natural landscape is something very much at the core of the brand, with our stellar reputation for good food and especially high-quality meat, we dialled up Irish cues in the illustrative elements.
