Tula was inspired by a passion for the burrito and the Cali-Mex taste, while partnering with local Irish producers - essentially seeking to nurture a better world through our bellies. The stores, while serving fast casual food, invite you to find a calm moment in a contemporary space to enjoy it too. Tula needed an identity that captured their essence, celebrated their food and complemented their interiors; an identity that would work across a chain.
Tula pride themselves on being focussed on delivering fresh and delicious food, fast. Going back to the origins of this street food, the Mexican tree of life influenced the development of the ’T’ emblem, creating a distinct asset and signpost. This ancient symbol is originally rooted in ideas of evolving life cycles, fresh beginnings, and replenishment that are fitting with the Tula values.